Company teams with Greenlight on collaboration which celebrates the life of Albert Einstein.
IFLScience has teamed up with Greenlight – the exclusive global licensing agency of The Hebrew University of Jerusalem, owner of the Albert Einstein rights – for a new collection which celebrates the life of the famous scientist.
IFLScience has created six new designs based on the physicist and his theories.
Einstein was a true original scientist, global citizen, humanitarian, Noble Prize Winner and game changer. His unique visions changed science and the world, with the Theory of Special Relativity published in 1905 and his law on the Photoelectric Effect for which he received the 1921 Nobel Prize in Physics.
The collection focuses on the Einstein2 brand which captures his energy, his revolutionary theories and the way he disrupted conventional scientific thought. The collection will be made available to retailers and licensees for worldwide distribution.
Both IFLScience and Greenlight aim to target their existing partners, as well as new partners, to come on board to celebrate Einstein.
Licensing Link Europe – IFLScience’s UK licensing agent – will be actively speaking to UK and European licensees about working with the new assets.
“We are very excited to be working with Greenlight on this collection,” said Michele Kuprewicz, head of retail and licensing at IFLScience. “Einstein was one of the greatest minds and people don’t realise that his scientific work and discoveries still play a pivotal role in today’s society.”
Liz Van Denburg Cohen, director of merchandise licensing at Greenlight, added: “We love how IFLScience makes science cool, so collaborating with them was a no brainer. Our goal as a licensing agency is to remind consumers that Einstein remains as relevant today as ever and working with IFLScience will do just that.”
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