IFLScience marks Earth Day with Luumi tie up

Company also creates line of t-shirts as part of tie up with silicon-based product creator.

IFLScience teamed up with Luumi – creator and maker of 100% silicon-based products – to mark Earth Day on Monday, April 22.

Every product bought from the IFLScience store collection equates to 100 plastic bags removed out of circulation in Thailand – which is one of the five countries responsible for 60% of global ocean plastic. Studies show that, on average, Thais use eight plastic bags per day, equating to 200 billion bags per year.

IFL’s goal is to donate 1,000 silicon bags to local Thais, equating to one million plastic bags removed.

As well as the Luumi tie up, IFLScience has also created a line of t-shirts for the cause.

Michele Kuprewicz, head of retail and licensing, explained: “Every year we celebrate Earth Day and this year we have the pleasure of partnering with Luumi. Their products are amazing.

“We also created a line of t-shirts just for this cause. Plastic waste is a huge global problem, so we are excited to be able to help Andrew and his team at Luumi to help our planet.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
Antslive
 
Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX....
Motörhead.
 
Action sports and family entertainment show Masters of Dirt and Global Merchandising Services have announced a collaboration for legendary rock band Motörhead in honour of the band’s 50th anniversary....
RHS
 
The Royal Horticultural Society (RHS) has announced a partnership with homeware, kitchenware and accessories brand Sophie Allport for its 2025 RHS Chelsea Flower Show collection. The show takes place from 20–24 May 2025....
MOMA.
 
IMG Licensing has announced a new multi-year agreement to serve as MoMA’s exclusive global licensing representative. Through this collaboration, IMG Licensing will work closely with MoMA Design Store and The Museum of Modern Art to strategically grow their global licensing programme, helping MoMA realise its mission to connect people around the world to the art of our time. ...
 
Royal Warrant holder Sanderson Design Group has announced the launch of the Highgrove by Sanderson collection, a range of fabrics and wallpapers inspired by Highgrove Gardens, the renowned gardens restored, nurtured and transformed by King Charles III over the past 45 years....
Peppa
 
Hasbro has announced PEPPA PIG’s Peppa Meets the Baby Cinema Experience. The special cinema-exclusive English language release, in partnership with Trafalgar Releasing, will arrive in more than 2,600 cinemas across 14 countries from 30 May 2025, with tickets available to purchase from 9 April....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.