New range in partnership with US retailer Represent celebrates Earth Month.
IFL Science has inked a licensing deal with US retailer Represent for an exclusive range of Stand for Science t-shirts.
Created in celebration of Earth Month, the suite of slogan tees form part of IFL Science’s Stand for Science campaign – a movement embracing the truth about current affairs, the impact of global warming and a commitment to a healthy and sustainable world.
Each tee is emblazoned with one of three slogans – ‘We f*ucking stand for science’, ‘Science f*cking trumps alternative facts’ and ‘Alternative fact denier’ – bringing a tongue-in-cheek approach to the serious undertones of the campaign, while encompassing the lighter side of science for which the IFL Science brand has become known.
Tracey McCay, merchandise manager at IFL Science, explained: “There’s been a lot in the media recently about alternative facts in a bid to bury the scientifically proven truth about a number of environmental issues. While IFL Science is all about the lighter side of things, the truth remains that you can’t deny the facts presented by science.
“Our campaign is all about speaking up against the alternative facts and truth-deniers, coming together to stand as one for the issues we believe in, and that matter most to us and our society.
“Represent was the perfect partner to join us in our movement. The company’s strapline is ‘show the world what you stand for’, and together we’re standing for science.”
The deal with Represent was secured by One Entertainment.
Supporting the campaign in promoting the launch of the t-shirts in the consumer apparel market is Filament PR.
All profits from the sale of the t-shirts will be donated to a charity related to science, sustainability and the future of our planet. Facebook fans of IFL Science are being asked to provide suggestions for charities meeting this criteria that they would like to see receive the funds.
The four charities receiving the most recommendations will then be put to a public vote on Facebook, with people being asked to select the final recipient of the profits.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
