Untapped Agency signed up as the company’s exclusive licensing agent in the markets.
IFL Science is continuing to build up its brand, signing up an exclusive licensing agent for Australia and New Zealand.
The company has brought on board Untapped Agency, having identified Australia as a key market.
The news follows the appointment of Global Merchandising Services in the UK.
“We are very fortunate to work with IFL Science to fulfil the consumer demand for its products and interactive events,” said Celia Murray, director of licensing and trademarks attorney at Untapped Agency.
Michele Kuprewicz, merchandise manager for IFL Science, added: “Back in 2013 we held one of our first events in Sydney, which sold out capacity within 20 minutes, so we know Australia is going to be a very important market for us. To know we have Untapped Agency representing us is very exciting.
“We can’t wait to get products out there in the market.”
