British design combines with launch of new special edition pushchair.
Land Rover has joined forces with iCandy World for the launch of a special edition pushchair.
The iCandy Peach All-Terrain Special Edition is being pitched at ‘adventurous parents’ and is a tribute to Land Rover’s ability on all surfaces and all terrains.
The pushchair incorporates a number of Land Rover design cues.
The Land Rover grille pattern features in the hood fabric, creating an eye-catching style statement, while fine seat stitching reflects that found in Land Rover models. A one-of-a-kind ruck sack slides into the pushchair basket, offering extra practicality for parents.
It will also be the first pushchair to be launched at the Frankfurt Motor Show, before taking centre stage at the Kind und Jugend trade show in Cologne.
Lindsay Weaver, branded goods and licensing director for Jaguar Land Rover, said: “We are excited to be collaborating with such a great British brand.
“A perfect combination of design and functionality, the striking iCandy for Land Rover Peach All-Terrain pushchair will offer a unique opportunity to experience the essence of the Land Rover brand at first hand; both in terms of functionality and style.”
Bradley Appel, joint ceo for iCandy, added: “The opportunity for iCandy to work alongside Land Rover is one that represents a natural fit for both British brands. The iCandy for Land Rover Peach All-Terrain is a true labour of love between both iconic brands with 154 years combined manufacturing and design pedigree.
“Every aspect of the pushchair has been meticulously considered, with the attention to detail astounding, and the smooth all terrain ride unlike anything currently on the market. Becoming the first nursery brand to launch a pushchair at the Frankfurt Motor Show is a great honour, and we are sure parents will love the adventure potential of this exciting collaborative partnership.”
The pushchair will launch in stores and online from iCandy and Jaguar Land Rover from spring 2018, with pricing expected to be around £1,500.
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