This ad will be closed automatically in X seconds.

‘I can’t wait to see our gift product on shelf’

Hachette Children’s Group’s Katie Price on the company’s new Enid Blyton lines.

It’s the most wonderful time of the year – and arguably the most important for the licensing business.

But what three words come to mind when thinking Q4 trading in 2018 and why? The Source asked some key names for their feedback.

Today: Katie Price, licensing director, Hachette Children’s Group

Christmassy, Enid Blyton, gift books – more than three words, but I do work in publishing.

We have two Enid Blyton gift books launching this autumn which I can’t wait to see on shelf – they include stories chosen and introduced by famous people such as Danny Baker, Mel Giedroyc and Nicola Sturgeon.”

This feature originally appeared in the autumn 2018 edition of Licensing Source Book. Click here to read the full publication.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
PeterRabbitsupplement500x500
 
Produced with The World of Peter Rabbit brand guardian Penguin Ventures, our dedicated Peter Rabbit supplement spotlights Beatrix Potter’s mischievous bunny in a blue jacket and the wealth of creative opportunities he presents for licensing partners....
JazwaresNetflix500x500
 
“After our Squishmallows x Stranger Things collection launched with massive fanfare, we knew we wanted to continue working with Netflix and raise our collaboration to the next level."...
MattelBarney500x500
 
Mattel has revealed an all-new Fisher-Price toy line based on new animated TV series Barney’s World, with the range set to launch in autumn 2025....
ADuckworth500x500
 
Dreamtex's Anthony Duckworth on upcoming spring launches, major film releases and capitalising on its momentum from last year....
MattelRubyRange500x500
 
Mattel is celebrating its 80th anniversary with the preview of a limited edition collection highlighting its iconic brands, each reimagined with signature ruby-red accents. ...
SmileyHeyDude500x500
 
Casual footwear brand HEYDUDE and SmileyWorld have teamed up for a co-branded collection of limited edition footwear....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.