This ad will be closed automatically in X seconds.

‘I can’t wait to see our gift product on shelf’

Hachette Children’s Group’s Katie Price on the company’s new Enid Blyton lines.

It’s the most wonderful time of the year – and arguably the most important for the licensing business.

But what three words come to mind when thinking Q4 trading in 2018 and why? The Source asked some key names for their feedback.

Today: Katie Price, licensing director, Hachette Children’s Group

Christmassy, Enid Blyton, gift books – more than three words, but I do work in publishing.

We have two Enid Blyton gift books launching this autumn which I can’t wait to see on shelf – they include stories chosen and introduced by famous people such as Danny Baker, Mel Giedroyc and Nicola Sturgeon.”

This feature originally appeared in the autumn 2018 edition of Licensing Source Book. Click here to read the full publication.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.