Hunter Price International has revealed its latest portfolio expansion, securing a new partnership with Mattel and Barbie.
The company’s Home & Lifestyle division will create ‘fashion fun’ for fans of the brand through key product categories including hair accessories, home and gifting, and reusable bags.
The business has carved out a clear strategy for these categories in recent years, signing global brands, as well as developing its own brand propositions.
The debut Barbie collections from Hunter Price will arrive on the high street from this summer, with retail partners already including B&M and Poundland.
“We’re developing products with purpose – these are products in categories where we truly believe we add value to the market and our hair accessories and reusable bags portfolio is testament to this,” commented Allana Holmes, home and lifestyle sales director at Hunter Price. “With dedication to design at the core of everything we do, we have the confidence and knowledge to bring brands and licenses to life through product – and when it comes to iconic licenses, it really doesn’t get much bigger than Barbie.
“We couldn’t be prouder to help bring even more Barbie vibes to the retail market.”
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