Hunter Price returned to Toy Fair at London’s Olympia last week (21-23 January) with its biggest showcase in the company’s 16-year history.
Following a brand refresh in 2024, Hunter Price presented its new look and growing portfolio of established and emerging own brands, alongside high-profile licensed partnerships – many making their Toy Fair debut this year.
Newcomers to Hunter Price’s licensed Toy Fair show for the first time included Mood Bears, Kellogg’s and Fugglers.
After winning the company’s first ever Licensing Award last September for its Crayola Kraft collection, Hunter Price also showed its new themed product collections and back to school offers, which included collaborations with Sonic and Hot Wheels.
“Every year we aim to continue to raise the bar and this year is no exception,” commented Jeremy Winburn, co-ceo (commercial) at Hunter Price International. “To see our new branding on show for the first time alongside our new launches and partners; it’s a really proud moment to see how far we’ve come.
“2024 was a huge year of change for the business, from the product, people, places and the processes we implemented, all to fuel our future growth for years to come. 2025 is looking bright and there’s no better way to kick off another huge year than at Toy Fair.”
The company also showcased own-brand collections including Toy Mania (its hero toy brand), extensions for Sensory Toybox, plus slime and creative play brands, Oozy Goozey and Putteez.
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