Hunter Price International has been named the consumer products partner in the UK and Europe for L.O.L. Surprise! and Crayola for the L.O.L. Surprise! Loves Crayola collaboration.
The collaboration encourages self-expression and creativity through a product strategy of dolls, play-sets and consumer products globally.
The creative team at Hunter Price developed the imaginative debut collection across accessories, bags, games and puzzles, health and beauty, home and lifestyle, stationery and creative play, all of which will be available in retail later this year.
L.O.L. Surprise! and Crayola coming together has created a huge opportunity for an extensive range, particularly around stationery and creative play activities. The collection features everything from back to school sets, notebooks, journals, arts and crafts, slime, stickers, stencils, make your own and colour your own doll house and bracelet kits. Hair accessories also have a natural fit within the agreement, from Crayola crayon clips and combs to signature L.O.L Surprise! scrunchies and bows.
Bags – including backpacks, cosmetic, lunch and shopper bags – will also be available from Hunter Price alongside home and lifestyle accessories, including snack boxes and water bottles, blankets and cushions.
“The L.O.L. Surprise! Loves Crayola collaboration with Hunter Price broadens the avenues for children in the UK to unleash their creativity and colourfully express themselves,” commented Rob Spindley, licensing director EMEA at Crayola. “These resourceful offerings will seamlessly integrate with Crayola’s existing line-up fostering more avenues to ignite and captivate young imaginations. We eagerly anticipate delivering an abundance of these delightful experiences to consumers.”
Jeremy Winburn, co-ceo at Hunter Price International, continued: “Our collaboration culture runs throughout our creative core of the business and it’s partnerships like these where we believe we really come into our own. Together, we’re exploring the possible through purposeful brand collaborations; empowering creativity to develop collections which continue to add value to brands, retailers and consumers.
“The feedback we’ve received so far has blown us away and fuelled our own creative play approach for the future.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
