Hunter Price International has revealed the first of its signings in the food and beverage licensing space – securing a deal with Pink Key Licensing to create products for Kellogg’s and Pringle across various categories.
The first of many to be arriving in the UK market this year will be a range of resusable bags in a host of formats, sizes and materials, hitting retailers from September.
The collaboration will also see Hunter Price create a variety of collections across stationery, plush items, blankets, fleeces and gifting lines.
“What’s the line again? Once you pop you can’t stop! That’s how I feel about our bold licensing strategy over the next few years,” commented Allana Holmes, commercial director at Hunter Price International. “Signing some of the biggest names in the food and beverage industry across our core categories is a key milestone in our plans.
“Aligning with Pink Key has opened the door to the nation’s most loved food and beverage brands we’ve all grown up with. We’re really looking forward to bringing the brands to life through reusable bags and more, in a way which will offer the market something fresh, fun and full of opportunities for customers.”
Richard Pink, md at Pink Key Licensing, continued: “This is a really great collaboration for us. Hunter Price totally aligns with our enthusiasm and excitement about the possibilities and opportunities for our brands. The team’s approach to reusable bags has been so refreshing to see and we know it’s just the start of a great partnership for years to come.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
