Israeli design house joins up with Family Mart and Abby’s Choice in deals brokered by This is Iris and Zespa Media in China.
Design brand, House of Turnowsky has secured a brace of new licensing deals for the Chinese territory.
The new deals were brokered by British agency, This is Iris and Zespa Media in China.
Existing licensee, Art Ally, is partnering with Chinese retail chain Family Mart for a bespoke new product range to be sold throughout the Chinese mainland.
Turnowsky designs will be used to decorate a wide variety of products across multiple categories including ceramics, fashion accessories, glasses and travel cups.
Meanwhile, specialist make-up brand Abby’s Choice has selected Turnowsky designs for a new collection – including products such as lipstick and blush powder – to be sold around China.
“Family Mart and Abby’s Choice are well-loved household names in two very different sectors and we are delighted to see such a broad range of consumer products carrying HOT’s stunning artwork to ordinary Chinese people,” said Zespa Media’s Jean Dong. “With Family Mart’s spring collection landing in nearly 2,000 stores across China amid the COVID-19 pandemic, we feel this is a particularly poignant opportunity to bring beauty and joy into people’s lives as they try to look beyond and regain a sense of normality.
“We look forward to bringing many more exciting opportunities from the vast and dynamic Chinese market as we work with our partners to bring beautiful artwork to everyday life.”
Sarah Lawrence, licensing manager at This is Iris, added: “We are thrilled to announce these two new licensing agreements between House of Turnowsky and Family Mart and Abby’s Choice – both are well-known brands in China with a huge consumer reach between them.
“We have thoroughly enjoyed working with our good friends at Zespa Media and we look forward to announcing other opportunities from this interesting market soon.”
Kobi Tadmor, chief executive at House of Turnowsky, continued: “We are delighted to play a part of the new spring revival in China, with beautiful House of Turnowsky designs being used across these fresh new product collections for Family Mart and Abby’s Choice. Everyone is very excited to see what the finished products will look like.”
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