House of Fraser opens Hull 2017 merch store

Event Merchandising launches official products for UK City of Culture 2017.

Event Merchandising has been appointed to run the merchandising programme for Hull 2017 – as it gears up to become the UK City of Culture in the New Year.

Such is the excitement surrounding the event, official merchandise has become one of the most searched for terms on Google for Hull 2017.

Event Merchandising has now opened a store in House of Fraser, as well as an official online store.

Items include t-shirts, hoodies, umbrellas, mugs, badges, hats and stationery among others. There are 20 products in the range in total.

One of the t-shirts features a new design by international artist Mark Wigan, co-founder of Hull’s Museum of Club Culture, who will be unveiling a further three 2017 art works throughout the year.

The merchandise release follows on the launch of a collection of City of Culture wines from House of Townend.

Phil Batty, director of marketing, communities and legacy for 2017, told the Hull Daily Mail: “With one of the most important years in this city’s history just weeks away, Hull 2017 official merchandise is a fantastic opportunity to grab a souvenir to go with the memories being UK City of Culture will bring.

“Not only that, they make good Christmas presents, with the added bonus that they will also be raising money to support arts projects after 2017 is over.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.