L.O.L. Surprise, Monopoly Fortnite, Harry Potter, PAW Patrol among brands named.
A host of licensed names have appeared in this year’s Dream Toys listing, including a healthy number in the ‘Dream Dozen’.
Dream Toys – which takes place today (November 14) – is the annual prediction of toys which will be the most sought after this Christmas in the UK. It is selected by a panel of retailers and industry experts.
This year’s top 12 list includes a wide range of properties – from revamped classics through to newcomers.
Included in the top 12 are:
- Barbie Ultimate Kitchen (Mattel)
- Harry Potter Hogwarts Great Hall (LEGO)
- Harry Potter Wizard Training Wand (Jakks Pacific)
- L.O.L. Surprise Pop-up Store (MGA)
- L.O.L. Surprise Under Wraps (MGA)
- Monopoly Fortnite Edition (Hasbro)
- PAW Patrol Ultimate Fire Truck (Spin Master)
In addition, a number of licensed properties also made the eight sub-categories.
These included Strictly Come Dancing The Board Game (John Adams) and Peppa Pig Mobile Medial Centre (Character Options).
A special ‘It’s Showtime’ category featured toys which allowed children to recreate some of their favourite movie scenes and included lines inspired by Harry Potter, Incredibles 2, Jurassic World, Black Panther and Justice League.
“It is a huge honour each year to unveil the DreamToys top twelve list,” said Gary Grant, chair of the DreamToys committee. “We have a fantastic range of toys this year to suit every budget, with three quarters of the list under £50, representing real value for money in these uncertain times.
“The list is an excellent reflection of the toy industry’s dedication to innovation and ingenuity and highlights the wonder and happiness that toys bring to children and families at this time of year.”
Frederique Tutt, global analyst for The NPD Group’s toy division, added: “2018 has been very disruptive for the toy industry globally. However, whilst retail is experiencing a transformation, more than £1.2bn worth of toys will be sold this Christmas.
“We expect dolls, slime, Harry Potter, collectables and ‘unboxing’ toys to be on children’s lists.”
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