Novel Entertainment character promoting Magic Breakfast charity partnership.
Horrid Henry has been starring in his first YouTube campaign this week for T-Shirt Booth.
To celebrate National Breakfast Week, the character has taken the online turn to promote the Horrid Henry range of personalised t-shirts available exclusively through the digital fundraising platform.
Novel Entertainment is promoting Horrid Henry’s partnership with the Magic Breakfast charity to help raise funds and awareness.
Mike Watts, co-producer for Novel Entertainment, said: “We are delighted to take this opportunity to work with Digital Giving and Magic Breakfast to encourage Horrid Henry’s fans to think about helping others.”
T-Shirt Booth – from Digital Giving – is the only global online portal where consumers can buy uniquely personalised t-shirts featuring their favourite characters, while raising money for a good cause.
Tracey Richardson, licensing and partnerships director at Digital Giving, added: “We are thrilled with Novel Entertainment’s campaign and delighted to see Horrid Henry bring T-Shirt Booth to life on YouTube. It’s an excellent example of how we work in partnership with our licensors and their chosen charities. I’m sure it will be a great success.”
Magic Breakfast provides fuel for learning via free, nutritious breakfasts to schools where over 35% of pupils are eligible for free school meals.
