Rocket Licensing has confirmed that the Royal Botanic Gardens, Kew is putting on six weeks of Horrible Science inspired summertime activities for families during the summer holidays.
From Saturday 20 July to Sunday 1 September, families are invited to the scientific and horticultural institution, conservation charity and major visitor attraction to dig into the weird and wonderful world of plants and fungi with Horrible Science.
Visitors will experience a new interactive trail based on the bestselling series of books and set within the landscape of Kew’s arboretum, the unique collection that highlights the beauty and diversity of forests around the globe.
The trail will take budding adventurers and hopeful scientists on a tour of the many weird, wonderful and sometimes stomach-churning stories from the kingdoms of plants and fungi.
With unique input from Kew’s own scientific and horticultural experts – and inspired by the books of Horrible Science author, Nick Arnold and illustrator, Tony De Saulles – a series of interactive installations across Kew will tell you more than you ever thought you knew about Fiendish Flowers, Greedy Greenery and Vicious Veg.
Horrible Science books will be available at the Kew Gardens shop throughout the six weeks of the Horrible Science trail and – a special bonus for adventurous eaters – Horrible Science-themed food will be served at Kew restaurants and cafés. This will include a Foul Fungi-Themed Pizza (loaded with all sorts of tasty mushrooms), a Creepy Courgette Cake (moist chocolate muffins with hidden courgette) and a Greedy Green Juice (spinach, kale, green apple, cucumber, lime, and a touch of honey).
“The school holidays are a great time to explore our beautiful and world-famous botanic gardens and what better company for your exploring than the UK’s best-loved children’s book science brand?” commented Gemma Holsgrove, visitor programmes manager at the Royal Botanic Gardens, Kew. “We’re delighted to welcome Horrible Science to this summertime celebration of the weird and wonderful world of plants and fungi.”
Elizabeth Scoggins, nonfiction, brands and licensing publisher at Scholastic UK, continued: “We’ve been publishing the brilliant Horrible Science books for a very long time, but the brand’s popularity is clearly greater than ever – even extending to one of the world’s greatest horticultural institutions. We’re thrilled that this multi-million selling series has inspired a summer-long event at the glorious Royal Botanic Gardens, Kew – it’s sure to be a hit with parents and kids alike.”
Melissa Satterly, brand manager at Rocket Licensing, added: “We are delighted to have partnered with the Royal Botanic Gardens, Kew, for this exciting summer family activity. The popularity of the funny and ingenious Horrible Science brand and the appeal of a jam-packed, interactive family adventure are sure to make Horrible Science at Kew Gardens the go-to destination for the summer holidays.”
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