A recent exclusive launch event on behalf of games room retailer, Home Leisure Direct and Bullseye was a major hit, Bulldog Licensing has reported.
Home Leisure Direct’s new Augmented Reality Bullseye Darts Game and Bullseye App were presented to visitors and professional players at PDC – Cazoo World Darts Championship at Alexandra Palace between 15 December 2022 and 3 January 2023.
Allowing over 3,900 attendees to throw some flights outside of viewing the Championship competition, the launch raised an impressive £7,322 for Home Leisure Direct’s charity partner, Mind – which makes a huge difference in the lives of those suffering from mental health and mental well-being issues.
The games system features true-to-life darts, trivia rounds, rotating star prizes from Bully’s prize board and full commentary and scoring by Richard Ashdown from Alan Carr’s Epic Gameshow, the Bullseye Edition.
There were 906 lucky players at the launch event who won more than 101 or more points with six darts against Round 3 of the Bullseye AR Dart game. They were then entered into a prize draw to win a full home darts set including a Unicorn Bluetooth Smartboard dartboard, Bullseye surround, 40” Samsung TV, Samsung Galaxy A7 tablet, two sets of Bully darts, a Bullseye Oche Mat and a year’s full subscription to the Bullseye Mobile Game app launching this month.
“We couldn’t be happier for Home Leisure Direct and for Mind,” commented Rob Corney, md at Bulldog Licensing. “The money we raised is for such a good cause, and the new Augmented Reality Bullseye Darts Game and Bullseye App look spectacular fun.”
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