LicenseWorks secures exclusive representation partnership to expand brand into new categories in the territory.
Home electronics brand, Schneider has partnered with LicenseWorks to expand the business across India.
The agency will look to team up with manufacturers and retailers across various categories as it builds the licensing programme in the territory.
Founded in 1934, Schneider is a pioneer in home electronics with its products including the likes of televisions, audio, small household appliances, large appliances, mobile phones and computers among others.
“Schneider is an iconic brand and we are proud to represent them for brand licensing partnerships in India,” commented Pranav Anand, md at LicenseWorks. “This provides prospective Indian licensees with a tremendous opportunity to develop strong and growing businesses across a wide range of categories. Brand licensing is a highly-effective and proven business model that enables entrepreneurs to develop and launch high-quality branded products, build distribution and scale up their business quite rapidly.”
Philippe Samuel, ceo of Schneider Consumer Group, added: “We are excited about working with the experts at LicenseWorks, who are known for their strategic thinking and strong connections in the Indian market.
“India is an important market for us and by working with LicenseWorks, we can offer new licensees the opportunity to pair their innovation with our brand to grow their sales and market share in the target category.”
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