Heinz has joined forces with direct to consumer paint supplier, Lick, for the launch of a limited edition matt paint ‘Red HTK 57’ in the Heinz Tomato Ketchup colour.
The collaboration offers fans a one of a kind opportunity to bring Heinz Tomato Ketchup into their homes like never before.
For a limited time, Ketchup fans will be able to purchase one of 570 made to order Red HTK 57 paint exclusively from Lick.com.
Lick has developed a unique blend of pigments in its one of a kind, technologically advanced paint formula that is the Heinz Tomato Ketchup colour when it dries.
“Red stimulates a visceral physical response which can subconsciously trigger our appetites, as well as our desire to chat, making it a firm favourite for social spaces such as kitchens and dining rooms,” commented Tash Bradley, director of interior design and colour psychologist.
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