Former Rubie’s exec takes on key licensing director role.
Hasbro UK is significantly strengthening its licensing team, appointing Holly Oldham to the new role of licensing director.
Holly was previously head of licensing EMEA at Rubie’s Masquerade. At Hasbro, she will now be responsible for managing both the category team, as well as the retail franchise team to continue building relationships with licensees.
Holly will also work collaboratively with the Hasbro franchise marketing and sales teams on toys and games.
“We’re delighted for Holly to join us at Hasbro,” said Katherine Buckland, senior licensing director at Hasbro Europe (pictured left with Holly). “Her experience working in the industry will allow her to be able to take the UK licensing team to the next level as we continue to develop our franchise brands and build strong relationships with our licensing partners.”
Holly said: “I am thrilled to be joining Hasbro at such an exciting time. I am very excited for the future and look forward to driving the UK business, and building on the successes of recent years.”
