H&M is celebrating the upcoming release of Universal Pictures’ Wicked with a capsule collection and film merchandise.
Teaming up with Universal Products & Experiences, the collection has been inspired by the Land of Oz and iconic characters Glinda and Elphaba from the film.
There are 12 pieces in the collection, from a sharp-shouldered blazer and dramatically draped dress to graphic t-shirts and sweaters – almost all in witchy black, of course.
The collection’s silhouettes conjure up a sharply tailored black blazer with an hourglass shape, a black bandeau top with wiring that creates curved details, and a black dress with spaghetti straps, a draped top and asymmetric hemline.
There’s also an oversized washed black crewneck logo sweater with distressed details, a boxy washed black hoodie with silver foil logo at the back, and four different merch t-shirts featuring graphics of Elphaba, Glinda and the Wicked logo.
Different fabrics and techniques emphasise rich textures – mesh, wooly woven, heavy washed jersey, distressed knits, embroidery and pleather. For the accessories, the focus is on the ‘W’ with a curvy handbag, sparkly earring and embossed belt.
Wicked premieres worldwide on 22 November.
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