Swedish games development studio, Toca Boca has launched a new gender neutral fashion collection for kids with H&M.
The range has been made using innovative processes by Circular Systems that allow true recycling of coloured textile waste streams. The collection is available worldwide, both physically on hm.com and as digital outfits in the Toca Life World app.
“Following the continued success of our digital franchise, we’re actively building the Toca Life brand into a product universe that encourages creativity and self-expression with kids globally,” commented Mathilda Engman, general manager of Toca Life at Toca Boca. “We want to bring new products to life that allow existing players and new fans to showcase their love for Toca Life and its characters beyond the game.
“Together with H&M, a leading fashion player and truly international brand with global presence, we bring to life an understated cool yet playful collection that enables kids everywhere to be whoever they want to be.”
Sofia Löfstedt, head of design kidswear at H&M, continued: “We’re teaming up again with our friends at Toca Boca and are absolutely thrilled with this collaboration.
“All styles in the collection are made using recycled materials developed with Texloop ColorCycle technology by Circular Systems, an innovative process that allows true recycling of coloured textile waste streams, putting them back in play for more fashion fun.
“The collection also aims to spark creativity with Toca Boca’s lovely, quirky characters and fun messages. The designs blend streetwear influences, roomy, gender-neutral styles with activewear details in soft neutrals and pop accent colors. Altogether, it’s an amazing collection we’ll all love.”
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