H&M has teamed up with Pantone for the first time, launching a new kidswear collection.
The collaboration features a curated palette of soft pastels and updated neutrals, and spans elevated essentials for children aged up to 14.
Pieces include matching sets, t-shirts, joggers and a pleated skirt, alongside accessories featuring the Pantone logo.
“Colour can truly impact our mood and influence our behaviour,” commented Sofia Löfstedt, head of kidswear design and creative at H&M. “The choices for this collection were deliberate, bringing warmth, youth and timelessness. And by being soft and muted, they provide a nice contrast to the casual pieces, lifting them to elevated essentials.”
Laurie Pressman, vp at the Pantone Color Institute, continued: “We are so excited to work with H&M on their newest colour palette for their kids collection. The chosen colours reflect the importance of grounding and neutral tones that can be easily paired with different colours and styles which is essential for any wardrobe. We look forward to seeing these styles and different colour combinations come to life.”
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