New apparel range from fashion retailer is aimed at protecting endangered species.
High street fashion retailer H&M is expanding its collaboration with the World Wildlife Fund with the launch of a new children’s collection.
The range is aimed at babies and children up to the age of 14 and includes sweaters, t-shirts, dresses, tights, pants and pyjamas.
The items are made with organic cotton and feature prints of endangered animals like tigers and pandas, as well as messages such as ‘Roar for Wildlife’.
A spokesperson for the WWF brand said: “The aim of the collection is to inspire H&M’s customers to care for the planet.”
H&M began its collaboration with WWF back in 2013.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
