New collection – and Instagram filter – launching for spring inspired by Netflix teen movie, To All The Boys I’ve Loved Before.
Fast fashion retailer H&M has teamed with Netflix for its latest brand collaboration.
The retailer has launched a new collection via its online store – as well as a special Instagram filter – inspired by Netflix’s hit teen movie franchise, To All The Boys I’ve Loved Before.
The series’ styling and inclusive representation created an ‘ideal concept’ for H&M’s spring collection, which is inspired by lead character Lara Jean, reported Fashion United.
The six-piece collection includes slogan tees, crop tops, a pink puff shoulder dress and floral prints among other lines.
Fans can also engage via Instagram, stepping inside Lara Jean’s room via a filter for a 360-degree virtual experience to see close up details from the films.
“This new spring collection is our celebration of the rom-coms, channeling the fashion, charm and inclusive message of the two films,” said Emily Björkeheim, head of H&M’s Design Divided.
To All The Boys I’ve Loved Before launched on Netflix in 2018 and was followed by a sequel, To All The Boys: P.S. I Still Love You. There are also plans for a third film in the franchise, To All The Boys: Always And Forever.
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