New sustainable merchandise line launches with US pop star.
High street fashion retailer H&M has teamed with US pop star Billie Eilish on a new sustainable merchandise line.
The collection includes women’s clothing and accessories which mimic Billie’s signature style, reported Fashion United. It is made using eco-friendly materials which have been sustainably source, such as organic cotton.
The 16-piece range includes a printed t-shirt dress, printed sweatshirt dress, oversized sweatshirts, joggers, t-shirts, rib knit hats, a bum bag, bucket hats and socks.
Billie has form already in this area – the Bad Guy singer has previously released collaborations with Bershka and Urban Outfitters.
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