The new menswear collection will feature prints from the US pop art specialist.
H&M is continuing to collaborate with a variety of brands, with its latest being a menswear collection featuring prints from US pop art specialist, Keith Haring, via licensing agent Artestar.
The Keith Haring x H&M streetwear range includes men’s hoodies, t-shirts, an oversized denim jacket and shorts, featuring some of the artist’s most recognisable artworks, reported Fashion United.
The cartoon style illustrations can be found across apparel and accessories including a reversible bucket hat, a shoulder bag and trainers. Underwear and socks are also part of the collection.
The retailer worked with photographer Theo Wenner and two upcoming New York-based artists to help celebrate the collection.
The marketing campaign was shot on location at the famous ‘Crack is Wack’ mural in East Harlem along New York’s FDR Drive.
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