H&M Home has confirmed its upcoming collaboration with Paris-based interior designer and architect, India Mahdavi.
The new exclusive collection includes a curated range of crafted ceramics and textiles in natural materials, launching in selected stores and online from 28 April.
“With this collection, H&M Home has offered me the opportunity to spread a joyful palette of colours on an international scale,” commented India.
Key pieces include a variety of ceramics such as plates, serving bowls and vases, plus textiles in the form of cushions, a blanket and a large rug, all developed from a craftmanship perspective.
India continued: “I designed this collection by first identifying European manufacturers among the H&M Home suppliers and with whom there was an understanding of common values.”
With gradient colour plays, bright hues and out of focus graphics, India says she was inspired by the blinding colours you see when you close your eyes in front of the sun.
Evelina Kravaev-Söderberg, head of design and creative at H&M Home, continued: “Since the launch of her own studio more than 20 years ago, India Mahdavi has established herself as the queen of colour in the world of design and architecture.
“Her creative identity and artistic references are unconventional, and multicultural. Her designs have awarded her with acclaim all over the globe.”
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