This ad will be closed automatically in X seconds.

H&M expands Pokémon fashion partnership

Retailer grows existing line across apparel, accessories and footwear.

Fashion retailer H&M is expanding its successful collaboration with the Pokémon brand.

Following on from a spring/summer product launch earlier this year, the retailer has agreed a global deal with The Pokémon Company International to expand the line across apparel, accessories and footwear.

The growing softlines partnership will see expansion in autumn/winter 2018 as well as in 2019, when the first live-action Pokémon film, Pokémon Detective Pikachu, will premiere in cinemas.

“We were extremely pleased with the response to our first products for H&M and are delighted to continue and expand our collaboration with this prestigious retailer,” said Mathieu Galante, licensing director for Europe for The Pokémon Company International.

“With the forthcoming film and the current popularity of Pokémon apparel worldwide, the outlook for 2019 is tremendously exciting, and we are looking forward to building our partnership.”

The initial Pokémon product offering in H&M included a cap and two exclusive t-shirts.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.