Aiming to fuse the modernity of colour and design with the legacy of Sanderson and Disney, H&M Home has revealed a new contemporary interpretation of Bambi.
The collection reimagines a springtime scene of archival Sanderson florals and original three colourways, and has been created in celebration of Disney’s centennial anniversary.
The story of Bambi was adapted into an animated feature film by Disney in 1942.
“The archival backdrop of the Sanderson florals with Disney’s Bambi, is a story we are delighted to be part of,” commented Therese Kahnlund, collection designer at H&M Home. “This Disney Home x Sanderson by H&M Home collection enables s a new generation of children to discover the delights of Bambi and to be able to bring him into their own safe space. Whether it is when falling asleep in the collection bedding, playing with the puzzle or simply snuggling underneath a soft blanket, the collection is made to enjoy.”
The core of the 21-piece interiors collection is centred around the three colourways originally created by Sanderson. These feature a flushed pink, a soft white and a chocolate brown base. The collection is split into objects for the kids room and a dedicated baby collection.
Claire Vallis, design director at Sanderson, continued: “The Sanderson archive is a fantastic treasure trove and, being known all over the world for our iconic florals, it is lovely to revisit the Bambi print in new colourways in this collaboration with Disney Home and H&M Home.”
The kids room pieces include essentials for an updated yet nostalgic coming-of-age look, with bedding in recycled cotton and matching fitted sheets. There is also a soft, cotton bedspread, fluffy velvet blanket, cushion covers, curtains, plus paper and textile storage baskets and a puzzle.
The baby collection, meanwhile, presents two unique Bambi rattles in a smaller and larger size, as well as a Bambi-shaped snuggle, bedding and fitted sheets, a round playmate in the pink colour way, a two-pack of cloths, muslin blanket and a plush baby velvet blanket.
Sonia Samra, vp of fashion, home and beauty, EMEA at The Walt Disney Company, added: “Bambi is synonymous with classic, captivating Disney storytelling, and the Disney Home x Sanderson Bambi print truly reflects the film’s timeless appeal. Now, we’re thrilled to be a part of bringing this print to families and homes in a fresh and modern way. H&M Home’s elevated aesthetic perfectly complements Bambi’s heritage, and I’m confident this collection will become a beloved part of many family homes.”
The collaboration further extends to a collection of clothes for newborns and babies – from a collared romper and pyjamas in the archival Sanderson floral print, to a double weave jacket and a jersey wrap set.
Sofia Löfstedt, head of design at H&M Kids, concluded: “We wanted the baby and newborn pieces to reflect the fairytale feel of the beautiful Sanderson print and play tribute to the beloved character of Bambi. The result is a collection that is soft and understated yet celebrates the magic of storytelling.”
The Disney Home x Sanderson by H&M Home collection is available in stores and online at hm.com/home from 16 January.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
