This ad will be closed automatically in X seconds.

H&M continues WWF collaboration with new range

Latest kids’ collection highlights plight of animal species which are at risk.

Fashion retailer H&M is continuing its collaboration with the World Wide Fund for Nature (WWF), launching its latest kids’ collection.

The new range highlights the plights of several wildlife species which face threats from habitat loss, water pollution and climate change.

These include tigers, snow leopards, polar bears, whales, elephants and penguins.

The new collection for babies and children up to 14 includes sweatshirts, leggings and hooded dresses. The colour palette runs from pastels and neutrals through to black and grey.

David Bloch, head of corporate marketing partnerships at WWF International, commented: “We are thrilled to collaborate with H&M on another collection.

“This campaign is an extension of our long-term transformational work with the company. It will not only raise funds for WWF, but hopefully will also inspire a new generation of environmental champions.”

Anna Gedda, head of sustainability at H&M Group, added: “We only have one planet and we all need to team up to preserve it for generations to come. We have an ambition to be fully circular. As part of that, we have set the goal to only use recycled or other sustainably sourced materials by 2030.”

H&M first worked with WWF on a collection in 2010, before launching a follow up line in 2016, according to CWB.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.