Brand enjoying success overseas as it readies for introduction of new theme.
Historic Royal Palaces is looking to build on its progress as an international brand over the next year.
The brand’s current successes in international markets include GP & J Baker for its furnishing fabrics, while Hobbs opened its first standalone store in Greenwich Connecticut with The Palace Collection, which has already achieved success across key Bloomingdales stores and online.
Meanwhile, family-run US company Harney & Sons has been an HRP licensee since 2005 and currently has 14 items in its range of delicately flavoured teas which have been inspired by the palaces. HRP is currently working with the company on new product development ideas for 2019/20.
HRP is also pitching the new theme of the 200th anniversary of the birth of Queen Victoria to current and prospective partners. It is working with Yale University Press on an exhibition and accompanying book at Kensington Palaces for 2019, identifying with exhibition curators personal items of Victoria’s which could inspire product development.
On top of this, Hobbs is also working on Queen Victoria-inspired designs for spring 2019 and HRP is in discussions with various other licensing partners.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
