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Historic Royal Palaces eyes licensing growth

Categories including toiletries, home fragrances & gifting among those being targeted.

Historic Royal Palaces is looking to expand its licensing programme having enjoyed a successful 2016.

The independent charity – which looks after the Tower of London, Hampton Court Palace, Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle – has earmarked a number of areas of particular interest for new business.

These include table-top (especially chinaware), luxury toiletries, home fragrances, garden-wear and accessories, heritage food and drink, as well as gifting ranges.

Last year, Historic Royal Palaces welcomed GP&J Baker to its portfolio, while celebrating B&LLA Award success for its Hobbs’ spring 2016 collection.

High-end jewellery licensee, Clogau, also ran a marketing campaign which included a photo and filming shoot across the palaces (pictured).

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