CBeebies show is star of this year’s early years fundraising campaign.
BBC Studios and BBC Children in Need are celebrate the success of their Hey Duggee partnership, as the fundraising campaign ramps up ahead of the BBC Children in Need Appeal Night 2018 on Friday, November 16.
BBC Children in Need runs a schools fundraising campaign every year, encouraging schools and nurseries across the UK to raise money for the charity.
This year’s early years fundraising campaign with CBeebies show, Hey Duggee, has seen over 30,000 free fundraising packs sent to preschools and nurseries across the country.
The free fundraising kits are designed to inspire children to get involved in fundraising activities and earn their Pudsey Badge.
The kits have been designed to incorporate key themes from Hey Duggee including working together, having fun and earning badges. They include several activity ideas and resources to help teachers and children in their efforts, as well as Pudsey Badge stickers for children to earn. The BBC Children in Need website also offers resources for fundraising, including Hey Duggee colouring in sheets, recipes, party decorations and games.
Studio AKA – the production company behind Hey Duggee – has created three short animations to promote the campaign across social media.
The live appeal night for BBC Children in Need will be taking place on Friday November 16, including highlights from the Early Years fundraising campaign.
An exclusive Hey Duggee BBC Children in Need t-shirt is also available from Asda.
“We’re thrilled to have partnered with BBC Children in Need on their fundraising campaign this year,” said Katie Hibbs, marketing manager for children’s at BBC Studios. “Hey Duggee and BBC Children in Need fit so well together and it’s fantastic to see the brands working in tandem to inspire children across the country to get involved in fundraising.”
Claire Hoyle, commercial director for BBC Children in Need, added: “Our partnership with Hey Duggee has proved a huge success this year, offering new ways for children to get involved in fundraising.”
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