Release of new toy line is initial step in licensing partnership.
Action sports entertainment brand Nitro Circus is continuing to expand its consumer products business worldwide, with Hexbug launching a new toy line across the US.
The new range of air bound stunt toys and an app is the initial step in the new licensing partnership between Hexbug and Nitro Circus.
Three ramp sets are due to launch, each including different characters and contraptions from the Nitro Circus series.
In addition, Hexbug has created the Nitro Circus Augmented Reality app which helps children add special effects to their stunts.
“The contraption segments in the Nitro Circus Live show are some of the most popular with fans. Now Hexbug is bringing all of that hilarious mayhem to kids for the very first time,” said Peter Maule, Nitro Circus’ global head of consumer products.
“Hexbug’s reputation for developing fun and innovative toys is exactly what we were looking for and they have really delivered.”
You can check out a video of the new toy line below:
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