Tie up with WBCP sees brand create new line featuring Wonder Woman, Batman and Superman.
Fangirl fashion and lifestyle brand Her Universe is to launch its first ever DC activewear collection.
The collaboration – working with Warner Bros. Consumer Products, DC Entertainment and US retailer Kohl’s – marks the first time that Her Universe has designed a collection inspired by the DC Super Heroes Wonder Woman, Batman and Superman.
Available exclusively at Kohl’s, items include sports bras, tank tops, tees, jackets, shorts and leggings in junior and plus sizes.
Price points range from $24 to $55.
The Wonder Woman collection will be arriving in stores in May, ahead of the hotly tipped new film.
A promotional campaign will be launching with the collection’s release, using the hashtag #HerUniverseAtKohls.
“We’re thrilled to partner with Ashley [Eckstein, founder of Her Universe], once again, to bring DC’s most iconic super heroes to Her Universe,” said Pam Lifford, president of Warner Bros. Consumer Products.
“This all-new activewear collection is inspired by Wonder Woman, Batman and Superman, and is for everyone who wants to exude their inner super hero, show off their strength and power, and just have some fun.”
Ashley has also created three five-minute workout videos inspired by each character, giving fans the chance to train like Wonder Woman, Batman and Superman.
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