Team of five veterans worked with Corincraft to create fragrance for the charity.
A special Help for Heroes fragrance, created by a team of five veterans and fragrance house Corincraft, has so far raised over £18,000 for the charity.
Steve McCulley, Dan Richards, Clive Smith, Corbin Mackin and Karl Hinett (pictured above) were all affected by life changing injuries or illness resulting from their service in the British Armed Forces.
They worked with Corincraft to create Help for Heroes XTREME The Fragrance.
The funds raised are largely generated from the sales of the product at Debenhams stores nationwide and online, where the fragrance initially launched.
It is now also stocked in The Perfume Shop, online at Help for Heroes Trading and in the Sandringham Estate Shop.
At least £3 from every £35 bottle sold is donated to Help for Heroes. In addition, new to the range is a Secret Atomiser Pen (£20), with £2 going to the charity for each one sold.
Marcus O’Shea, head of brand partnerships at Help for Heroes, said: “Help for Heroes is committed to providing direct, practical support to individuals as well as building long-term support for their futures.
“These inspirational men have helped raise valuable funds that will make a big difference to the lives of their fellow veterans.
“They are delighted that the fragrance has been so well received by the public and retailers alike.”
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