In a major step to solidify expansion plans in the Indian market, pop culture icon Hello Kitty has joined forces with péro, one of India’s most celebrated fashion labels.
The two brands have come together to launch the exclusive ‘péro x Hello Kitty’ apparel collection. Facilitated by Dream Theatre – Sanrio’s licensing agent in the territory – the exclusive collaboration marks a significant milestone in broadening Hello Kitty’s growing presence within India.
Debuting in spring/summer 2025, the collection will include a range of dresses, shirts, shorts, trousers and jackets, and has been designed around the concept of ‘Cottage Core Kawaii’. The collection’s textiles will be sourced from every corner of the country, from the stripes of Chanderi to the taffeta silks of southern India.
“We see immense potential in the Indian market and are excited about building stronger connections with Indian consumers,” commented Kiyoshi Saito, md at Sanrio Company. “India’s rich history and vibrant culture provide the perfect foundation for Sanrio’s brands to thrive. We look forward to achieving this growth by collaborating with exceptional partners like péro.”
Talking about Hello Kitty’s collaboration with péro, Silvia Figini, coo at Sanrio – EMEA, India and Oceania, Mr Men – Worldwide, continued: “Sanrio partners exclusively with brands that share our core values of friendship and kindness. We are thrilled to partner with péro on one of our first collaborations in India, as they truly understand the essence of the Hello Kitty brand and its universe.”
Aneeth Arora, founder and creative director, péro, added: “I am so happy to celebrate péro’s 15th anniversary with this special collaboration with Sanrio on the occasion of Hello Kitty’s 50th anniversary. Together, péro and Hello Kitty will embark on a once-in-a-lifetime journey discovering all the nicest and most joyful things – big and small with our collaboration péro x Hello Kitty. This collection is a celebration of our collective childhood nostalgia that is reinterpreted in our own whimsical style – a mix of exquisite Indian craftsmanship with the playfulness of Japanese Harajuku Street style.”
The collection showcases péro’s distinct craftsmanship to Kawaii fans spread across the map. The flagship collection will be available in 350 péro outlets in 17 countries, including the US, France, Italy and more. In India, 30 key stores such as OGAAN, Good Earth, Le Mill, Hot Pink, The House of Things among others will house the collection.
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