This ad will be closed automatically in X seconds.

Hello Kitty joins the Elephant Parade

First ever collaborative art piece created following deal brokered by J&M Brands.

Sanrio has teamed up with Elephant Parade – the social enterprise which works in aid of elephant conservation – to create the first ever collaborative art piece; a 1.5-metre baby elephant statue with a sitting Hello Kitty on top.

The popular character joins Elephant Parade’s family of over 1,500 elephant designs to raise awareness and funds for elephant conservation.

In addition to the life-size art piece, a range of elephant replicas will be produced to celebrate the partnership.

The miniature collection consists of ten new designs for sale, with 20% of Elephant Parade’s net profit going toward vital elephant conservation projects run by their charity partner, Elephant Family.

The initial collection was launched on December 4 in Chiang Mai, Thailand.

Moris Calasso, licensing director at Sanrio, said: “Elephants are magical creatures and deserve a secure future in our world. Through Hello Kitty’s worldwide appeal, we hope to inspire her supporters to learn more about the plight of the endangered Asian elephant and to introduce a new generation of people to join the movement to support elephant conservation.”

Mike Spits, founder of Elephant Parade, added: “The new Hello Kitty range is a stunning example of the merging of two inspirational stories: Hello Kitty, beloved by artists and supporters, and Mosha, the inspiration of Elephant Parade, a little baby elephant who only had three legs.

“Elephant Parade have a very important message to tell of the need for elephant conservation and it’s wonderful that with Hello Kitty, together we can carry the conservation message to a wider audience.”

Mike continued: “Cutting edge designs and creative ideas have powered our expositions and also been the backbone of our replica range that allows millions of people to take a symbol of the Elephant Parade phenomenon into their homes.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
LFquizwinners23500x500
 
Taking place on Thursday 28 November at Lords Cricket Ground, a host of companies have pledged their support....
MrMenLittleMissgroup500x500
 
French studio, Watch Next Media has signed a far reaching deal with Mr. Men Little Miss, securing the TV and VOD rights to develop a new 2D animated preschool comedy series....
PaddingtonH&M500x500
 
The deal was brokered by Lit Licensing Agency, Studiocanal Kids & Family's Scandinavian licensing agent....
EmojiMarca500x500
 
The move will help to bring the brand to more consumers in the Andean territories, with Marca.Me looking to unlock new opportunities to diversify across multiple product categories....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.