Sanrio brand will take part in event for first time, teaming with Dunkin Donuts and ZGM.
Sanrio’s Hello Kitty brand is heading to Frankfurt to take part in the city’s annual celebrations of its museums later this month.
This will be the first time that the brand has been involved with Frankfurt’s Museumsuferfest, which runs from August 26-28 and is a combination of music and culture on the banks on the river Main.
The property is partnering with Dunkin Donuts and ZGM to provide what is billed as ‘the ultimate sweet summer experience’.
There will also be a number of photo opportunities and competitions.
Over two million people are expected to attend the event over the three days.
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