Brand Alliance’s Rob Broadhurst talks success with Hello Kitty and her fellow stablemates, plus expansion in the cars, sports and music sectors.
LicensingSource.net catches up with a selection of licensees across key categories to find out their summer successes and what they see as the highlights and challenges as we enter the ‘golden quarter’ of 2024.
Today: Rob Broadhurst, commercial director, Brand Alliance.
“This year so far has been dominated by a certain Kitty who has been celebrating her 50th in some style. The success of Hello Kitty has also opened up the market for some of the other characters in the stable including Kuromi and My Melody, so with this and the ranges we have planned across retail for the rest of 2024, I don’t see this slowing down any time soon.
Cars, sports and music also continue to be big; we have some great ranges launching on NASCAR, VW and Jeep among others, plus we have some exciting new signings in this space.”
This feature originally appeared in the autumn 2024 edition of Licensing Source Book. To read the full publication, click on this link.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
