Global character and lifestyle brands star together for the first time in new mobile game.
The Hello Kitty and tokidoki brands are collaborating for the first time on a new digital game.
Working with Bitbuu Games by Mars1982 – a designer and developer of a wide range of video games across multiple platforms – the game will first be released worldwide on Google Play and iOS before being made available on other online platforms.
It involves solving puzzles of increasing difficulty and unlocking access to different planets as players reach new levels. Players can play alone or invite friends to join them, sending gifts or competing to see who gets the best score. There will also be a rewards system to gain more gameplay or more opportunities to progress.
The game is currently at soft launch stage, with a full global launch on all major platforms due to follow shortly.
“We were honoured and thrilled to be chosen to develop the long standing tokidoki x Hello Kitty consumer products collaboration into a game,” said Cristian Salaris, ceo of Bitbuu. “We’re sure fans of both the iconic Sanrio and tokidoki brands, as well as the tokidoki x Hello Kitty collaboration will love this enchanting and immersive new game.”
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