Mayonnaise brand teams with Tabasco to tap into growing hot sauce market.
Mayonnaise brand Hellmann’s has teamed up with the Tabasco Pepper Sauce brand.
The partnership has seen the creation of Hellmann’s Chilli Mayonnaise Fired by Tabasco Sauce, which is designed to tap into the growing hot sauce market.
The Tabasco logo is clearly visible on front-of-pack, highlighting the partnership and attracting fans of the famous spicy pepper sauce to the Hellmann’s range, widening its appeal even further.
“We are excited to be working with the iconic Tabasco brand Pepper Sauce,” said Julie McCleave, global licensing director at Unilever. “It felt like a strong partnership with a fiery future and with the trend for flavoured mayonnaise continuing to grow, plus hot sauces also rising in popularity, it made perfect sense for us.”
Julie continued: “This partnership is a match made in mayonnaise heaven as we help fans spice things up this summer.
“With sales of mayonnaise overtaking ketchup for the first-time last year, ketchup is now feeling the heat, making it the perfect time to launch this sizzling new combination.”
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