On-pack daily draw promotion to win Play-Doh play-sets will run for eight weeks.
Heinz Pasta has teamed up with Hasbro’s Play-Doh brand for a new on-pack promotion.
The initiative offers the chance to win one of 50 Play-Doh Playful Pies play-sets every day over an eight week period, reports Promo Marketing.
Limited edition labels on Heinz Pasta multipacks will feature the Play-Doh brand and characters.
The campaign will also be backed on the Heinz UK website, as well as on the Play-Doh and Kraft Heinz social media channels.
Packs will be available on shelves up until December 17.
Craig Wilkins, marketing director at Hasbro UK & Ireland, commented: “We are thrilled to be teaming up with such an established brand as Heinz to give families the chance to enjoy both the creativity and nostalgia of two family favourites.”
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