Retailer to work with House Beautiful, Country Living and Good Housekeeping on household and lifestyle licensed products as part of deal.
Home and garden retailer, Homebase has secured a three-year partnership with Hearst UK.
As part of the deal, Homebase will work with three of Hearst UK’s magazine brands – House Beautiful, Country Living and Good Housekeeping – to create a new range of on-trend household and lifestyle licensed products.
The House Beautiful and Country Living ranges will include designer kitchens, stylish furniture, home furnishings, a decorative paint range, outdoor living garden products, as well as new tiling ranges.
The Good Housekeeping ranges, meanwhile, will include kitchen and cookware products.
A new kitchen range under the Country Living and House Beautiful brands will be the first to launch in December 2020. The other ranges will be developed and rolled out throughout 2021.
The partnership will see Hearst UK promoting the new ranges – which will be exclusive to Homebase, launching in its 155 stores and online – to its engaged homes audiences.
“We’re excited to be working with Hearst UK and creating a range of new products for our homes and gardens that help customers recreate the latest style trends in their homes,” said Dave Elliott, commercial director at Homebase. “This partnership will give customers even more options to purchase quality products from Homebase knowing they’ve been created with the innovation and inspiration from the stylist teams at House Beautiful, Country Living and Good Housekeeping.”
Sharon Douglas, chief brand officer, lifestyle, homes and weeklies at Hearst UK, continued: “We’re thrilled to be working with Homebase on this licensing partnership.
“We know that our highly engaged audiences across Country Living, House Beautiful and Good Housekeeping turn to us when they want to create or get inspiration for their dream home. They trust our experts when it comes to what to buy, so a partnership with an iconic retailer like Homebase makes complete sense.”
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