In a first for Mr Potato Head, the loveable character is teaming up with luxury global brand, Anya Hindmarch for a limited edition collaboration.
A new eight-piece capsule collection of small leather goods featuring Mr Potato Head will launch imminently, with the stand out piece being a cross body replica bag in multi raffia. Other items will include a key fob, ear pods pouch, a phone pouch with strap, a zip card case, envelope purse sticker, card case and mini trifold Mr Potato Head.
Launching globally, the collection will be available from retailers including Net-a-Porter and Matches among others, as well as via Anya Hindmarch stores and online.
“We’re excited to have our iconic Mr. Potato Head meet luxury fashion through this fun collaboration with the Anya Hindmarch team,” commented Marianne James, VP EMEA and Asia Licensed Consumer Products. “These beautifully crafted fashion pieces allow fans to show off their love for the brand in stylish new ways. It’s exciting opportunities like this that show our Blueprint 2.0 in action in offering playful, new ways for consumers to experience our beloved brands.”
Anya Hindmarch continued: “I love designing things that make people smile and bring joy to our everyday lives. Mr Potato Head brings back many happy memories for me and I love that he has been re-imagined in a really beautiful way in our summer collection.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
