The countdown to the 20th anniversary of Peppa Pig in 2024 is well and truly on, with the Hasbro UK licensed consumer products team holding a dedicated workshop for partners last week.
Held on 21 March, the workshop played host to over 70 Peppa Pig key partners who enjoyed presentations from Esra Cafer, svp global brand strategy and management, family brands, as well as a guest speaker from one of the brand’s new halo partnerships.
The attendees heard about Hasbro’s latest franchise news, retail activations and fresh halo partnerships. They were also treated to a creative session to see all the new design packs that Hasbro offering for 2024.
The day wrapped by commemorating Peppa Pig’s upcoming 20th birthday in 2024 with a cake and singing happy birthday to the preschool character.
“It’s been fantastic to have so many of our valued partners join us as we look forward to our exciting plans for Peppa Pig in the UK,” Sally Carnota, senior director, licensed consumer products UK and Ireland, told LicensingSource.net. “As we approach Peppa’s 20th anniversary in 2024, we’ll have rich moments and milestones that reinforce the impact of this iconic brand, and we are thrilled to have our partners join us to kickstart that success.”
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