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Hasbro showcases next chapter in My Little Pony franchise

New content and product lines revealed for 2020.

Hasbro has revealed its plans for the next chapter in the My Little Pony franchise.

My Little Pony: Pony Life is an all-new animated series produced by Hasbro’s Allspark Animation, launching in 2020 and supported by a heavyweight product line.

The ‘Mane 6’ characters are back with a new character design inspired by chibi-style animation.

The series will launch with new content premiering on Discovery Family and Discovery Family Go, plus short-form content on the My Little Pony YouTube channel.

Meanwhile, the new product line will begin to hit shelves in December.

“We are thrilled to reveal a new, magical chapter for the My Little Pony franchise – and it’s funnier, sweeter and warmer than ever,” said Samantha Lomow, president of Hasbro Entertainment Brands. “Our magical My Little Pony makeover is inspired by our fans who are looking for more ways to experience their favourite characters from the My Little Pony world.

“We are also bringing the magic to life with all new ways to play so our fans can experience the magic through engaging new products. We hope fans of all ages will enjoy exploring a fun new side of friendship and all the new story magic My Little Pony: Pony Life has to offer as we gear up for the launch of the all new My Little Pony movie from Paramount on September 24, 2021.”

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