This ad will be closed automatically in X seconds.

Hasbro reveals United Colors of Benetton collab

Apparel and accessories for My Little Pony and Transformers to debut later this year.

Hasbro has inked a multi-year deal with global fashion retailer United Colors of Benetton Group for a range of apparel and accessories.

The first items will launch later this year in the retailer’s autumn/winter 2018 line-up.

The ranges include My Little Pony infants’ and kids’ collections, plus Transformers infants’ and kid’s collections.

Fashions inspired by several Hasbro brands will continue in Benetton’s spring/summer 2019 offerings and beyond.

“Benetton is one of the best-known fashion companies in the world and we are thrilled to work with them to bring beloved Hasbro brands to even more fans everywhere,” said Katherine Buckland, senior licensing director at Hasbro Consumer Products.

The Hasbro collection will be available to buy online and at United Colors of Benetton’s 5,000 stores in 120 countries.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
LFquizwinners23500x500
 
Taking place on Thursday 28 November at Lords Cricket Ground, a host of companies have pledged their support....
MrMenLittleMissgroup500x500
 
French studio, Watch Next Media has signed a far reaching deal with Mr. Men Little Miss, securing the TV and VOD rights to develop a new 2D animated preschool comedy series....
PaddingtonH&M500x500
 
The deal was brokered by Lit Licensing Agency, Studiocanal Kids & Family's Scandinavian licensing agent....
EmojiMarca500x500
 
The move will help to bring the brand to more consumers in the Andean territories, with Marca.Me looking to unlock new opportunities to diversify across multiple product categories....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.