This ad will be closed automatically in X seconds.

Hasbro readies key brands for Comic-Con

Activity happening around Transformers, My Little Pony, Star Wars, Marvel among others.

Hasbro is returning to Comic-Con in San Diego this week, with the company’s portfolio of brands being represented in and around the popular convention.

From new product offerings through to sneak peeks at upcoming entertainment, the company will certainly be aiming to make its mark on its own booth, as well as with its partners.

A raft of activity will be taking place around Transformers, including two special panel sessions – Transformers Animation: Then & Now featuring voice actors from Transformers Robots in Disguise, and Transformers Generations: More Than Meets the Eye, which will give fans a look at never before seen content from digital series, Machinima, Transformers Combiner Wars.

Other brand activities will include poster giveaways, caricature sessions, meet and greets, plus representation from a number of consumer products licensees.

My Little Pony fans will be able to see the new My Little Pony Guardians of Harmony line, which features detailed figures based on favourite characters.

Voice talent from My Little Pony: Friendship is Magic will also be appearing at the brand’s panel on July 22.

Reveals are also planned for the eagerly awaited Rogue One: A Star Wars Story, plus Hasbro’s Marvel team will be celebrating the 75th anniversary of Captain America with a range of activities.

Hasbro will also be showing Yo-Kai Watch for the first time at Comic-Con, giving a sneak peek at the full line-up of toys on its booth.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.