Branded activation space present in flagship Marble Arch and Liverpool ONE stores for collaboration.
Foot Locker is celebrating the launch of the PUMA x Transformers collaboration with special branded activations.
The retailer – which stocks the collection exclusively – is hosting a branded activation space through to December 6 in its flagship Marble Arch and Liverpool ONE stores.
Fans will receive a free Transformers toy with a purchase from the PUMA range.
In addition, the Transformers Optimus Prime truck will visit the Liverpool ONE location on Thursday November 29 and Friday November 30.
The global sports brand revealed its tie up with Hasbro and the Transformers property in October. PUMA has combined the Transformers theme with its RS-X shoe, which is based on the iconic 1980s Running System (RS) line.
“We are proud to collaborate with PUMA, one of the world’s most popular and respected sports apparel brands,” said Nikki Gie, EMEA director – fashion and home at Hasbro. “With nostalgia for the 1980s at an all-time high, we are excited to bring together two 80s icons for the first time: Tranformers and the PUMA RS shoe.
“We hope fans everywhere will rock the Transformers RS-X sneakers when they come out to see even more 80s vibes in Bumblebee, in theatres this December.”
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